Wu Bo, founder and CEO handle network June 23 at the eighth summit, said China's retail industry CIO, the community is the development trend of the future buy site.
Wu Bo said at the summit, "buy web site is the corporate brand and product promotion, development of new display platform; businesses, companies able to buy platform,louis vuitton epi leather brea gm rubis m40334 lv bags fast and precise to provide a valid user group discount, promotional messages, to maximize the realization of the business, head corporate marketing and branding to. "
Buy from scratch, more than 1 year, this year's development process, many companies, businesses, the understanding of the buy, from zero, and now, skilled use. Buy as a marketing platform for the meaning of being popular. Wu Bo, which is that "Standees" concept lies.
Buy the site "Standees" effect has become apparent, through the buy-platform "Standees" type of promotion, the business can be reunited in a short time more popular, attracting more traffic, to maximize the promotion, sales results. Moreover, it can effectively determine what type of goods with greater consumer appeal, and thus the next step is more targeted marketing. Eat, drink service for such products, businesses can attract potential target consumer groups, to retain a loyal consumer groups. "Usually, a hard-advertising to attract consumers tend to buy only 0.8%, and by word of mouth marketing, purchase intent is as high as 80 percent," Wu Bo said.
Another trend is, buy the 1.0 to 2.0 changes.
The reason for this conclusion, because the hubbub before the war even for thousands of groups Louis Vuitton bag age, buy web site rely Louis Vuitton bag "cheap discount,louis vuitton monogram canvas stresa pm m51186 lv bags star service, to attract different people together to achieve the minimum number to form a buy", but in the 2.0 era , leveraging social networking sites can buy, to form healthy relationships and mutually reinforcing. For example, the social network of friends with similar can buy, or buy together to get to know because a friend, get through the line and the line.
Wu Bo said, is to buy either 1.0 or 2.0, have to buy innovation, integrity, service-oriented business philosophy for long-term, this is the cornerstone of Everlasting buy companies, but also handle network management concepts.
Handle network Louis Vuitton bag March 18, 2010 formally launched the world's first combination of Foursquare Groupon and buy site; September 2010, handles network the world's first "multi-day group," the buy mode, and 3 in 2011 month launched innovative products based Louis Vuitton bag LBS 'lunch spike ", the Chinese buy the industry leader in the letter people.
Forward to handle the concept of network to provide a wider space for development, in pointing out the direction for the industry, but also flaunt the industry's "big brother" status. Observation of the industry is not difficult to find, handle network every innovation, imitation and then follow the trend are numerous, surrounded in such under the handle will not upset the network from the pace, still walking in accordance with the established development guidelines buy trades .
Currently, the net number of registered users has passed handle millions, average daily traffic of millions, the city launched service exceeded 500. As of May 2011, net new sales, handle up to 1.5 billion, its sales continued to show rapid growth trend.
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